The Power of Video Testimonials | Build trust, showcase credibility, and increase brand visibility.

The Power of Video Testimonials | Build trust, showcase credibility, and increase brand visibility.
When it comes to showcasing your product or service, there's no better way to convey authenticity than through video testimonials. They're your secret weapon for building trust, showcasing credibility, and increasing brand visibility. 

Authentic Social Proof

Imagine watching someone genuinely excited about a product, sharing their experience on camera. That's the magic of video testimonials. They provide authentic and trustworthy feedback from satisfied customers.

Visual and Emotional Connection

Video testimonials allow you to present the genuine emotions and expressions of satisfied customers. Potential buyers can see and hear the excitement, satisfaction, and trust in their voices and expressions. This visual and emotional connection is far more persuasive than text alone. Video testimonials act as positive reinforcements so when a potential buyer remembers the positive experiences shared in the testimonial, they are more likely to associate those positive experiences with your brand. It's as close as you can get to a face-to-face recommendation in the digital world!

Demonstrating Credibility

Credibility is key in the world of business. Video testimonials are not just about showing off satisfied customers; they’re about showcasing the trustworthiness of your products or services. It's one thing to claim that your offering is reliable and valuable; it's another to have real customers validate those claims on camera. Video testimonials visually demonstrate your product's credibility through real, unscripted accounts making them a powerful tool for building trust. It's like having a trustworthy friend vouch for you.

9 out of 10 people say they trust what a customer says about a business more than what that that business says about itself.

Wyzowl, Testimonial Statistics

Enhanced Transparency

Transparency is a quality that consumers today value highly. By featuring video testimonials, you're being transparent about your product or service's performance. You're not just telling your potential buyers that your offering is great; you're showing them that real people have had great experiences with it. This transparency builds credibility and trust.


Another key aspect of authenticity is relatability. Potential buyers can often relate to the individuals in the video testimonials. They see real people who faced similar challenges, had similar needs, and found a solution with your product or service. This relatability makes the viewer feel that they can achieve the same positive outcome, further enhancing trust.

2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped another person like them.

Wyzowl, Testimonial Statistics

Social Sharing and Virality

Video testimonials are not only useful on your website; they can become a potent force for brand visibility when shared on social platforms. They're highly shareable and the ease of sharing video content on social media platforms makes it a potent tool for word-of-mouth marketing. Viewers can share a video testimonial with just a click. This organic sharing can exponentially increase the reach of your brand and the visibility of your product or service.

Using PreviewMe to Request and Share Video Testimonials

Requesting Testimonials

With PreviewMe Invitations, getting and sharing video testimonials has never been easier. You can seamlessly request and receive video testimonials from your clients or customers. Our user-friendly Invitation workflow simplifies the process, making it a breeze to request reviews. You can even personalize your Invitations by adding a video of your own, thanking your customers or clients in advance and outlining what feedback you'd appreciate. It's a powerful tool to enhance your testimonial collection process.

Sharing Testimonials

Video testimonials are super easy to share. Simply choose how you would like to share and where. You can copy the GIF or the link, use the embed code, or even generate a QR code. Testimonials can then be shared in emails, on social channels, via sms, however you wish to share! 

Check out the video above that Sarah includes when she invites customers to create video testimonials for PreviewMe. By creating and sharing your own video when requesting a video testimonial, it helps to break down the barrier to video creation, showing your clients or customers first hand just how simple it is.


In a world where trust and authenticity matter, video testimonials are your superhero cape. They connect emotionally with your audience, validate your credibility, and make your brand memorable. So, don't just tell your customers' success stories, show them. Let your audience see and feel the power of video testimonials. It's not just marketing; it's building trust, one genuine smile at a time.

Recent Articles